We’re a branding studio crafting unforgettable brands that spark curiosity, build trust, & inspire meaningful connection.

WE ARE LOCKEN CREATIVE
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Freshly Crafted Brands

The strongest brands don’t just capture attention, they create connection.

We bring stories to life through thoughtful design rooted in purpose, shaped by strategy, and created to connect. When people connect with your story, they don't just remember your brand—they believe in it.

WE ARE THE DREAMERS

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THE BRAND MAGIC MAKERS

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WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART

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WE ARE THE DREAMERS • THE BRAND MAGIC MAKERS • WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART •

Brands crafted by hand.
Made with heart.

Rooted in purpose, shaped by strategy, and brought to life through thoughtful design, we craft fully custom brands that feel distinctly you—and give people something to believe in.

BRANDING

NAMING

WEBSITES

COPYWRITING

SOCIAL + EMAIL

COLLATERAL

PACKAGING

APPAREL & SWAG

MENU DESIGN

SIGNAGE

CAMPAIGNS

PHOTOGRAPHY

VIEW OUR SERVICES

Kind Words

  • "I absolutely do NOT know what we would do without Nicole Locken! She has turned our brand into something bigger than we could ever imagine. People know and LOVE our logo, they can easily navigate our website, they can't say enough about the creative platform that Nicole has developed for us–and our retail line is KILLING it because of her design skills. Compass Fitness has been hugely successful largely in part to this lovely lady."

    Heather Lorince Harrington
    Co-Founder, Compass Fitness & Wellness

  • "Nicole is a dream to work with! We collaborated with her on our commercial cowork space and her vision and talent blew us away. She was incredible to work with and listened to all our thoughts and ideas. Truly a wonderful experience with her!"

    Ann Marlin
    Owner of Broadway Collective

  • "Nicole is leading up a redesign of our brand. From the very first concepts she sent over, we were blown away. In 35+ years of being in business, our founder said he's never come close to being as impressed with anyone as he was with Nicole. Great creative instincts, superb design chops, an awesome aesthetic, and a really comprehensive understanding of the big picture. Truly an outstanding creative professional."

    Eric Singer
    Partner at Coupe Studios

  • "Working with Nicole Locken and Locken Creative on the rebrand of Julia Zettler Design was one of the best decisions we’ve made for our business. Nicole didn’t just give us a new look. She took the time to understand who we are as a residential interior design firm, and she helped us clarify our mission and how we want clients to see us. That foundation shaped everything that followed."

    Julia Zettler
    Principal, Julia Zettler Design

  • "We couldn’t recommend Nicole more highly for your branding and business design needs! She takes the time to truly understand you and your business, creating a brand that authentically reflects who you are and what you do. She is creative, responsive, supportive, and absolutely worth the investment."

    Ayn Hanselmann
    Owner, Frannie’s Cafe

  • "Nicole & The Locken Creative Team have a real talent for understanding a business’s personality and turning it into a distinctive, cohesive brand. She helped us create an identity that is modern, fun, welcoming, and truly reflective of who we are and how we want our patients to feel. Her creativity, attention to detail, and ability to bring a vision to life made the entire process so rewarding."

    Dr. Maura Milas Vroman, DDS, MS
    Partner, Orthodontic Group

  • Novella at Tuscan Village
  • Alara Brand
  • Sombra Lounge Bar
  • Sombra Lounge Restaurant Exterior - Brand & Signage Design
  • Sombra Lounge brand photography. Photographer: Linda Campos
  • Broadway Collective Building Exterior - Brand & Signage Design
  • Broadway Collective Brand Identity Design
  • Birch & Bay brand photography.
  • Novella at Tuscan Village Interior
  • GoPasta Brand Photography

Fresh Work. Good Ideas. No Spammy Stuff.

A little creative goodness for your inbox—recent launches, behind-the-scenes stories, things inspiring us, and other good stuff worth sharing.

@lockencreative

Let’s be Friends.

New Color Crush: Colorado Fall Fall in Colorado just hits differently. Cool, crisp mornings. Warm, sunny afternoons. Golden aspens putting on their annual show. Towering evergreens. And those impossibly blue skies that make the colors feel even brig
An Annual Love Letter to Colorado: Dear Colorado, Every fall, you remind us just how lucky we are to call this place home. Cool, crisp mornings. Warm, sunny afternoons. Glowing aspens. And that unmistakable smell of fallen leaves and campfires. W
Here’s to chasing summer a little longer. With its playful personality, coastal-inspired identity, and colorful details, Birch & Bay was designed to bring a little sunshine to every season. Rooftop cocktails are just the cherry on top. O
This Color Crush palette is inspired by the colors, creatures, and quiet wonder of the ocean. Our latest adventure took us beneath the surface, where whale sharks, vibrant coral reefs, and colorful marine life create a world full of inspiration. Dee
The story is in the details. For Novella, we crafted a visual identity designed to bring the brand story to life at every touchpoint. A custom journal and bookmark nod to the idea of writing your own story, while signature patterns turn even the sm