Brand Design Philosophy
We believe in creating the most comprehensive brand design to share your story with the world.
What that actually means:
We create a toolkit of brand assets to accommodate a variety of mediums including a primary logo, secondary logo, tertiary logo, icons and brand texture/graphics. This creates a cohesive brand identity and provides you with the most versatile assets to visually communicate your brand.
Brand Toolkit
What’s Included in my Brand Toolkit, you ask?
-
The primary mark is the main focal point of your brand. It is used most widely and is the foundation of your brand design.
-
The secondary mark utilizes elements of the primary mark arranged in a different composition. It allows greater versatility to utilize your brand mark in varying mediums.
-
The tertiary logo compliments the primary and secondary logos and is often used in conjunction with the primary mark. It allows us the opportunity to communicate more of your business DNA in visual form. This mark can often take the form of a stamp or tagline.
-
The icon is the most distilled down design of your brand. This mark is most often used on your website favicon, social media profiles, watermarks, etc. It is the most succinct design to instantly communicate your brand.
-
A brand texture/pattern is a versatile part of your brand tool kit. They can be used in a variety of ways to help generate brand recognition and add a layer of visual interest to your website, packaging, stationery, social posts, apparel, etc.
-
We’ll equip you with a style guide that includes your suite of logos, color palette, font package, best practices, brand textures, and inspiration board to ensure everything ties together seamlessly, moving forward.
Our Services
We are brand storytellers. We craft strategic and meaningful design to tell your story.
Brand Development
-
+ Discovery Workshop
+ Purpose
+ Mission, Vision, Values
+ Market Analysis
+ Inspiration Board
+ Brand Voice & Tone
+ Goals -
+ Naming
+ Tagline Development
+ Brand Story
+ Photography
+ Color Palette
+ Font Suite -
+ Primary Logo
+ Secondary Logos
+ Tertiary Logos
+ Icons/Favicon
+ Brand Patterns
+ Textures -
+ Brand Marks
+ Brand Color Palette
+ Brand Font Suite
+ Photography
+ Brand Elements
+ Usage/Best Practices
+ Mission, Vision, Values
+ Tone & Personality
Brand Implementation
-
+ Website Design
+ Website Development -
+ Social campaigns
+ Social Templates
+ Email campaigns -
+ Stationery Suite
+ Postcards
+ Brochures
+ Menu
+ Apparel/Gear
+ Signage
+ Packaging -
+ Copywriting
+ Social media strategy
+ Tagline Development
Our Process
-
Brand Discovery
Our design approach begins with a deep dive into your brand's mission, vision, values, and market landscape. This step sets the groundwork for the brand design and ensures we are strategically on point to create a brand that achieves your business goals.
-
Brand Foundation
In this stage, we’ll research your market landscape and create inspiration boards which will serve as the foundation for the brand design. The inspiration board will set the brand tone, style, color palette, and overall visual direction for the design.
-
Brand Story
The brand story is an important piece of our branding process as it establishes the “why” for the brand. In this stage, we’ll craft the brand tone and personality through your story.
-
Brand Design
This is where the magic starts to happen. In this stage, we’ll create your brand marks, color palette, font suite, and brand texture based on the approved inspiration board. Because there is no “One size fits all”, we believe in creating a tool kit of brand assets to help tell your story.
-
Brand Style Guide
Consistency is key for creating a cohesive, successful brand. Once your brand design has been finalized, we’ll equip you with a style guide that includes your suite of logos, color palette, font package, best practices, brand textures, and moodboard to ensure everything ties together seamlessly, moving forward.
-
Brand Implementation
Once the brand identity design has been created, we will begin implementing your brand based on your specific needs. This could look like website design, social campaigns, collateral design, apparel design, brand templates, etc. The sky is the limit here!
Frequently Asked Questions
We are big believers in transparency, so here’s a list of questions we are frequently asked:
-
Our brand identity packages start at $7,500. Depending on your business needs, we’ll craft a custom approach that fits your needs. Drop us a note to request a proposal.
-
Our website packages start at $7,500 and depend on size, scope and platform. To create the most comprehensive website that communicates your brand, we must first create your brand identity design.
-
We create fully custom brand identities from the ground up and because of that, we do not design with existing logos for your re-brand.
-
We are able to tell your brand story best by creating a comprehensive tool kit of brand assets from the ground up. For that reason, we don’t create just one logo, but rather a suite of assets that work together to cohesively communicate your brand.
-
Our brand design process takes approximately 8 weeks to complete.
-
The timing for a website build varies based on size, scope, platform, functionality, etc. The following are approximate timelines:
For a website built on the Squarespace platform, our timing is typically 12-15 weeks.
For a fully-custom WordPress site, the timing is typically 4-5 months.