Broadway Collective
A brand designed to open doors. Literally. Broadway Collective is a creative co-working space located on South Broadway in Englewood, Colorado. This space was designed as a central hub for creative & forward-thinking businesses to converge, collaborate and succeed. Here, ideas are championed. Possibilities are elevated. Dreams are realized.
Brand Elements
The tagline, “The Point of Converging” was designed to reinforce that Broadway Collective is a central hub and the brand icon supports this sentiment by featuring mid mod deco design that is quite literally points converging in a circle.
The color palette pays homage to the mod deco style featuring a bronze, teal and accented with a vintage green and warm cream. The typography is a retro sans serif with intricate layers of lines infused with a vintage script. The result is a brand design that celebrates the past while looking towards the future.
Brand Design Concept
Inspired by the mid-century modern meets art deco style that was thoughtfully infused into the space itself, we crafted the brand design to pay homage to the building’s mid-mod roots.
