HumanKind Coffee
A brand design for a coffee shop that focuses on one thing—treating everyone with kindness. Oh, and truly outstanding craft coffee, of course.
Brand Design Concept
HumanKind Coffee is a Boulder coffee shop that invites its patrons to gather, connect, and enjoy delicious coffee in a welcoming atmosphere by treating everyone with ... you guessed it ... kindness. Their motto, “Human Kind: Be Both,” serves as a reminder that all are welcome in this fun and eclectic shop.
Brand Elements
We created a suite of brand marks to reinforce the concept of kindness by pairing hand-drawn and script fonts with whimsical heart illustrations while infusing a warm and inviting color palette. To speak to the level of care that goes into each cup of coffee, as well as reinforce the shop’s welcoming vibe, we also created a series of clever coffee- and hand-focused illustrations. The result is a fun and eclectic brand with a personality as kind as the coffee shop itself.
