Brand Design Concept

To pay homage to the restaurant’s historic roots, we crafted a brand that infusing multiple elements of the restaurant into the design. The tree icon pays tribute to the tree that is integrated into the main dining area. This historic building was added onto throughout the years, so to pay homage to each addition, we crafted a series of logos that speak to each section of the restaurant.

The result is a brand design that pays homage to the past while speaking to the future.