Wild Ones Threads
Dreamed up during the pandemic shutdown as a way to spread positivity when the world needed it most, a mother and daughter duo launched Wild Ones Threads, a children’s apparel brand designed to empower kids to be brave, bold, and kind.
Brand Design Concept
All the apparel is designed with positive sayings to empower kids to “own their wild.” The tagline, “Be you. Stay true. Own your Wild,” is a call to action to inspire kids to be themselves and to be proud of who they are.
Brand Elements
The brand design is a combination of whimsical hand-drawn and script fonts paired with a nature-inspired color palette and topped off with a moon-and-stars icon that reinforces staying wild and howling at the moon. The result is a brand design as wild and free as the kids it inspires.
