Caitlin Rose Writes
A brand design for a modern-day storyteller. Introducing, Caitlin Rose Writes–a Denver based writer, public relations pro, museum lover, girl mom, and aspiring children’s book author.
Brand Elements
The primary mark infuses a rose in a quill pen and pairs it with a retro-style serif font to reinforce the playful yet sophisticated vibe. We also crafted a series of whimsical rose and pen inspired illustrations to highlight her writing services. The brand palette utilizes a rich dark green paired with a dusty rose tone to reinforce her modern and feminine aesthetic. The result is a brand design as elegant and witty as Caitlin Rose herself.
Brand Design Concept
We crafted the Caitlin Rose Writes brand design to highlight the polished yet fun style of Caitlin Rose herself. Much like the pink typewriter that serves as the cornerstone for the design, this brand was crafted with a feminine, elegant and polished aesthetic and topped with a slightly whimsical style.
