Queensberry Rules Coffee
Queensberry Rules Coffee (previously Black Eye Coffee) is located in the iconic LoHi neighborhood of Denver. Before becoming the beautiful coffee house we know today, the building served another kind of brew—Coors beer, to be exact. During the Prohibition era, the neighborhood was home to speakeasies, gambling, and back-alley boxing—which is how Black Eye Coffee got its name. When the shop changed ownership, we wanted to create a name that paid homage to the shop’s rich history while evolving the brand. Cue Queensberry Rules.
Brand Design Concept
Introduced in 1865, the Queensberry Rules were a set of boxing rules that turned the street fighting sport into the “gentleman’s sport” of today. It seemed only natural that Queensberry Rules would become the new name for this classy, craft-focused, service-oriented coffee house. The rebrand highlights this attention to detail through a series of ornate marks designed to transport customers back to the 1800s.
Brand Elements
The designs reflect the level of care poured into each cup of coffee, as well as the level of service customers have come to expect. The typography is a combination of an ornate vintage serif font paired with an elegant script font reinforcing the brand’s promise of hospitality and quality of service. The result is a coffee house brand with a past as intriguing and flavorful as the coffee it serves.
